By: Golficity | Duration: 00:15:59
Video Description
We recently got a rare look inside Titleist’s new multi-million-dollar performance center — a place most golfers will never see, but every golfer has felt the impact of.
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⏰ Timecodes ⏰
0:00 – Intro
2:22 – A Brief History of Manchester Lane
3:39 – Short Game Facility
5:33 – Research & Development Robot Ball Testing
7:10 – 100 Foot Long “Short Game” Green
9:01 – Long Drive Tee Box
10:13 – Inside the New Performance Center
15:20 – Final Thoughts
In this video, we take a rare look inside Titleist’s new multi-million-dollar Manchester Lane Performance Center in Acushnet, Massachusetts—a place most golfers have never seen but every golfer has felt the impact of. For decades, Manchester Lane has been the heart of Titleist innovation, where the world’s most played golf balls are tested, refined, and perfected. Now completely reimagined, the facility blends nearly fifty years of research with cutting-edge technology to push performance even further. We toured the grounds with longtime Titleist team member Rich, exploring everything from the short-game testing area and robotic ball-flight labs to the new indoor fitting spaces that make this one of the most advanced R&D centers in golf. Along the way, we learned how a simple napkin sketch turned into a state-of-the-art performance center, saw the legendary “Iron Byron” robot up close, and discovered how Titleist continues to raise the bar for consistency and precision. Whether you’re a golf gear junkie or just love seeing where the best ideas in the game come to life, this behind-the-scenes visit to Manchester Lane shows exactly why Titleist remains the #1 ball in golf.
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#golf #golfer #golflife #titleist #golfequipment