By: Skratch | Duration: 00:00:52

Video Description

More and more brands are going deep in the archives for inspiration, but it comes with a level of patience.

In the latest episode of Course Café, @golfprojects chats with @sugarloafsocialclubfounder Ian Gilley about how they draw inspiration from the past, the process of turning nostalgia into a functional product, and how they balance vintage energy with performance fabrics that actually work on the course today. Presented by @BushmillsUSA.

The intersection of golf and culture.

Behind every drained putt or hosel rocket into the stands is a human being with complex emotions—among them, an insatiable appetite for golf. That’s what we’re after. Golf’s humanity is what makes it so special to us. There have never been more reasons to love this game, and we’re endeavoring to explore them all.

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