By: Golf Digest | Duration: 00:08:07

Video Description

Why would Augusta National Golf Club kill one of the most popular items at The Masters Tournament? The Masters gnome has become one of the most sought-after pieces of Masters merchandise, with fans lining up for hours, and paying thousands on the secondary market, for a collectible that originally sold for under $50. But now, according to multiple sources, Augusta may be ready to move on. In this video, Shane Ryan breaks down the rise of the Masters gnome, from its debut in 2016 to becoming a viral force in golf memorabilia, and why it may be disappearing at the height of its popularity.  More importantly, Shane shares why Augusta National might choose tradition, control, and the patron experience over profit, and what that says about the club behind The Masters.

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