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August 25, 2025
by Golf.com

The Future Of LIV Duels: Grant Horvat And Bryan Bros Reveal Exciting Developments

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By: Golf.com | Duration: 00:07:48


Video Description

Grant Horvat and the Bryan Bros sit down with Johnny Wunder to break down what made LIV Duels 2025 a success and what changes could make it even better in 2026. From the rise of YouTube Golf to new format ideas like drafts and skins, this conversation dives deep into how golf content is evolving and what fans can expect next year.
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28 Comments

  1. @markcowley

    Love the Duels. I like Grant's idea to maybe bring more content creators in and pair them with more LIV pros and have teams. This would align with the teams aspect of LIV.

    Reply
  2. @29thlab

    How can you have 150k subscribers and edit half the video with a stock song on top which is louder than the actual interview

    Reply
  3. @maewer1177

    I agree some tweaks could be made… But do not do anything too drastic. What makes this work is just seeing and hearing the players be people… We already have professional golf and what makes this work is that it is different…

    Reply
  4. @RequiemDead

    I guess that PGA Tour ban isn't going away any time soon. It's a load of crap anyways!

    Reply
  5. @Ephesians90-k6l

    Start selling limited amount of tickets for cheap and bring some crowds into the mix…

    Reply
  6. @jonasmarkusson6388

    Would be great to see some of the best players, but that would require teaming up with some of the pga tour players.

    Reply
  7. @stephenkolman5727

    Pro golfers were always thought of as emotionless robots. YouTube golf lets us see their personality.

    Reply
  8. @gooseislooser

    Who edited the audio on this and thought it was good to post

    Reply
  9. @ChrisTravelss

    Editor needs firing. Terrible music and terrible audio level. I had to fully concentrate to even hear half of it.

    Reply
  10. @SciGuy

    What is this audio? I can’t watch this. Horrible…

    Reply
  11. @ryanu3708

    Kind Sir you don’t need music for interviews. Just a suggestion to consider.

    Reply
  12. @hudsonbell4532

    Just never let Micah and Evan come back on the Duels please

    Reply
  13. @joelspov2023

    the quality of golf superstars who show up is remarkable. It has def resurrected Sergios image! I really enjoy the LIV duels content and the content the Bryan Bros and Grant put out. I have recently discovered the NZ guys, bcuz of Bryan Bros, w Taco, Sam, Tooms and Luke Kwon . Funny and great players. CANADA needs some YouTube content creators in the mix and players on LIV

    Reply
  14. @bobbycin

    LIV is so smart to jump on board with Grant and Bryan Bros and collaborate with them.

    Reply
  15. @lilant4545

    the background music needs to go

    Reply
  16. @crystalriver926

    Old school PGA is just like the rest of old school sports – the players are there to perform amazing feats in order to make money for the owners of the league. College sports was the same way. The Name, Image, Likeness era was supposedly about getting royalties for appearing in a video game or having a name on a jersey. Turns out that's a tiny percentage of the actual potential of what, up until this decade, was fame bottled up forever save the occasional after-the-game interview or perhaps an SI interview. What Grant and the Bryan Bros. have untapped is something else entirely. For the big-time stars of golf it's seeing the player in a casual low-risk, non-confrontational environment doing what they do best – play golf and talking conversationally. Yes there are interview style questions but they are posed more the way a true golfing fan would ask as opposed to the way a 'media professional' asks while also preening for their peers – the remainder of the leering press – many of whom clearly aren't real golf fans. Grant has a tremendous talent in facilitating conversation with over-the-top heavyweights like Scheffler or Phil and making it seem like it's just two buds on the course.

    George & Wesley bring a totally different show to the mix – literally golf buddy soap opera where we ride the highs and lows of a round as if we've been golfing with the Bryan Bros for a decade and Grant is the little brother with something to prove trying to keep up with PGA Tour Pros. The entertainment in a series like Major Cut then becomes incredible golf beyond the level of most golfers combined with constant inside jokes and inside language that once again creates the 'golf buddy' type atmosphere. It's the sort of soft-sell that works wonders for an audience who are semi-interested in golf and semi-interested in the soap opera and then end up hanging on to see what happens with both.

    Old school sports organizations pursue the exploitation/circus type entertainment model have literally no way to open the game up from this angle. They want players obedient, fearful, grateful for whatever dollars they may get and very thoroughly under-the-thumb. That business model keeps stars mostly a mystery and the massive market (which was always there) to find out who they are as people and what their lives are like completely untapped – until now. You thought LIV was disruptive with it's player-first reorganization of the game – just wait until influencers like Grant and the Bryan Bros. really get rolling. The PGA is either going to have to unstuff it's stuffed shirt or get wildly disrupted as fans choose to watch YouTube golf over professional tournaments that now look cold and even schizophrenic in the coverage provided. We know nothing about the players, nothing about the history of the golf courses, nothing about the career history of a given golfer, his struggles, tendencies and major changes in his career. Instead it's a leaderboard and Jim Nance mumbling something oddly cultic about some cabin in Georgia. This is all coming to an end and while right now, the PGA is thanking Grant for 'popularizing golf' they may well be reorganizing entirely under his guidance and he'll been thanking them for getting it all started.

    In short the old guard is getting disrupted, and deservedly so. They've got nothing for 'YouTube golf'. They've got no way to reasonably respond from their archaic business model and the results are likely to be a disruption for more significant than an ABA/NBA merger – the very nature of golf coverage and tournament coverage is going to change and the players? They gonna get paid, for real this time…

    Reply
  17. @jc78607

    2v2 march madness — so easy

    Reply
  18. @bcoon123

    Good to see the growth of elite players embracing YouTube.

    Reply
  19. @msuhajda85

    Having fans would be great. I went to all 3 days in Chicago and would have loved to have gone to the Duels

    Reply
  20. @SnowFrank8

    Can we turn the music up HIGHER?

    Reply
  21. @bace224

    hard to hear the interview over the maxed-out elevator music

    Reply
  22. @danmyers9372

    My only complaint with the Skins final was an event winner like Fat Perez being left out. And no explanation for that or how/why the players in the final were chosen.

    Reply
  23. @Super_Dan27

    It would be in Liv's best interest to get these events published before round one of the event. Getting the youtube audience to tune into the following event on the same course would be beneficial for their viewing traction.

    Reply
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