U.S. needs to adopt European template for Ryder Cup success | Golf Today | Golf Channel

Why Golf Planning Broken and How We Fixed It.

Every year, 12 million U.S. golfers travel to play in tournaments, yet the experience of planning for the trip is the opposite of enjoyable. With more than 100,000 golf events held annually and no central platform to search them all, players and families spend an average of 4.7 hours researching and planning every single tournament.

The result: 65% of tournament golfers report dissatisfaction with current planning resources—leading to frustration, wasted money, wasted time, and missed deadlines.

Hubble.GOLF solves all of these challenges. Launching today, the new all-in-one platform unites tournament discovery, travel booking, budgeting, and team coordination into a single, seamless experience.

Hubble Makes Golf Planning Easier for Everyone Involved in Competitive Golf.

  1. Parents of Junior Golfers
    Hubble.GOLF helps parents of junior golfers create itineraries, organize travel, build a smart budget, and track their child’s development all in one place.
  2. Adult Amateur Golfers
    Hubble.GOLF helps adult amateur golfers locate events that fit their schedule, score the best deals on tournament hotels, and stay on budget.
  3. Golf Coaches and Instructors
    Hubble.GOLF helps golf coaches and instructors coordinate team schedules and logistics with ease, communicate with players and parents, search for tournaments, and track player development.
  4. Tournament Directors and Organizers
    Hubble.GOLF helps tournament directors and organizers do away with outdated planning methods, ensure smooth registration, and gain access to a larger, more connected community of players and fans.

Everything You Need, All in One Place

1. Comprehensive Tournament Discovery

Gone are the days of bookmarking dozens of different tournament websites. Our database contains thousands of tournaments nationwide, from local junior golf events to major amateur championships. Search by location, date, age group, or skill level and find exactly what you’re looking for in seconds.

For junior golf families, this means no more missing registration deadlines or overlooking perfect developmental opportunities. For competitive amateurs, it means discovering events you never knew existed. Our golf tournament platform centralizes what used to be scattered across countless websites, email lists, and word-of-mouth recommendations.

2. Intelligent Itinerary Planning

Building a tournament schedule used to mean juggling spreadsheets, calendars, and sticky notes. Now, you can create comprehensive itineraries that include tournaments, travel time, and family commitments. Everything syncs seamlessly across your devices, so you’re never double-booked again.

Parents managing multiple junior golf schedules will especially appreciate having all tournament information centralized in one place. Share schedules with coaches, family members, or carpool partners with ease. You can view travel time between events, helping you plan realistic schedules that don’t leave players exhausted before they even reach the first tee.

3. Integrated Travel & Booking

Why visit multiple websites to plan one tournament trip? Book hotels directly through Hubble, often with exclusive discounts negotiated specifically for our golf community. We’ve partnered with major travel providers to make tournament travel simpler.

As we continue to expand our travel integration features, we’re working to add flight and rental car booking capabilities, along with enhanced preference tracking to make your tournament travel planning even more seamless.

4. Cash Caddie: Your Financial Command Center

Tournament golf can be expensive, but it doesn’t have to be mysterious. Our Cash Caddie feature helps you track expenses, monitor budgets, and even calculate mileage for tax purposes. Finally, you’ll have clear visibility into the true cost of competitive golf.

For junior golf families making significant investments in their young athlete’s development, this transparency is invaluable. Track everything from entry fees and travel costs to equipment expenses and coaching investments. Generate reports for tax preparation, college scholarship applications, or simply understanding where your tournament budget actually goes. Set spending limits by category and receive alerts before you exceed them.

5. A Community That Gets It

Connect with other golfers, parents, and coaches who understand the unique challenges of tournament life. Share course-specific insights, get advice on navigating college golf recruitment, compare notes on training approaches, and build relationships that extend far beyond the 18th hole.

Our community features include tournament-specific discussion threads where players share local knowledge about courses, lodging recommendations from families who’ve been there before, and even carpooling coordination for regional events. For junior golf development, parents can connect with others at similar stages of the journey, sharing both the victories and the valuable lessons learned along the way.

Built by Golfers, for Golfers

Our team includes competitive players, tournament parents, and coaches who’ve experienced every scenario you can imagine. We’ve missed registration deadlines, booked hotels in the wrong city, and showed up to tournaments unprepared. Those painful lessons became the foundation for every feature in Hubble.

We didn’t just build software – we solved problems we’ve actually lived. Every feature exists because someone on our team has a story about needing exactly that tool at exactly the wrong moment. That lived experience shapes not just what our golf tournament platform does, but how it works and what it prioritizes.

What's Coming Next?

This launch is just the beginning. Over the coming months, you’ll see expanded tournament coverage, enhanced community features, and tools that make competitive golf even more accessible. We’re exploring partnerships with golf academies, junior golf organizations, club manufacturers, and tournament organizers to create an even richer ecosystem.

Features in development include performance tracking tools that help players identify strengths and improvement areas across multiple tournaments, enhanced coach collaboration tools for team management, and integration with popular golf GPS and stat-tracking apps. We’re also working on scholarship resource centers specifically for families navigating the junior golf to college golf pathway.

Most importantly, we’re listening. Your feedback drives our roadmap, and every feature request gets serious consideration from our development team. As competitive golfers and tournament parents ourselves, we know the platform is never truly “finished” – it evolves as the needs of the competitive golf community evolve.

Join the Revolution

Competitive golf has been stuck in the past for too long. Scattered information, manual processes, and disconnected systems have made tournament golf harder than it needs to be. Hubble changes that equation.

Whether you’re a junior golfer chasing college scholarships, a parent managing multiple kids’ tournament schedules, or a coach working with an entire team, our golf tournament platform was built with your specific challenges in mind. We understand the unique demands of competitive golf because we live them alongside you.

Ready to Simplify Your Golf Life?

Creating your Hubble account takes less than two minutes, and you can start exploring tournaments immediately. No long learning curves, no complicated setup processes – just powerful tools that work the way you think.

Welcome to Hubble.GOLF. Welcome to the future of competitive golf.

Ready to get started? Sign up for your free Hubble account today and discover what organized tournament golf feels like.

Have questions about Hubble or ideas for future features? We’d love to hear from you. Connect with our team through the community section or reach out directly – we read every message and we’re genuinely excited to hear how we can make this golf tournament platform even better for you.

Jump to Comments

By: Golf Channel | Duration:


Video Description

Rich Lerner joins Golf Today for final thoughts around the 2025 Ryder Cup, explaining why the PGA of America has “a lot to …

45 Comments

  1. @Lancer-y5g

    Needed more LIV players.
    Euros had 2

    Reply
  2. @azapro911

    They've already tried to adopt the template, it did win them two home Cups handily. Yet somehow since Whistling Straits, they've reverted back to old habits – picking captains and support staff at random, basing pairings on world rankings and trophies won, even if a star player is continually underperforming on the week. Everything the USA needs is there but they don't fit all the pieces together properly on a regular basis.

    Reply
  3. @turdferguson2839

    Ryder cup needs its own governing body, the pga has messed it up for too long and clearly only cares about the money. The ryder cup should be open to the BEST American golfers, not just the pga. Picking random captains and staff makes ZERO sense and just shows the pga doesnt take it seriously.

    Reply
  4. @turdferguson2839

    America has more talent but it doesnt have a home field advantage because basically all the Europeans live and play in America and they have American fans. America also has more players to choose from so they have new guys on the team that haven't worked together.

    Reply
  5. @JosephDabernig

    The Americans should keep doing what they are doing as it’s hugely unsuccessful and suits us just fine

    Reply
  6. @carlozamfra9294

    Maga And trump Was the problem. Barbarians on court. Stop bullshit

    Reply
  7. @corylawson3809

    To be fair no one really knows if Tiger would have a plan or not. You see in TM videos that he's more about being a teacher of the game now so we really have no clue how good Tiger could be as a captain.

    Reply
  8. @jarrodjob

    Rolex sponsored uninterrupted coverage ⛳️ hours were the true winner. Thanks ⌚️ 🤝

    Golf in its current interruption is unwatchable.

    Reply
  9. @mjbalmmac1588

    Most of the bad stuff falls on pga America. Why weren’t they grilled in press. Why didn’t they manage crowds better. Why didn’t they put out statements on vile behaviour. What are they doing to get stronger foundations and consistency. PGA America needs to be held to fire.

    Reply
  10. @garylivingston144

    Keegan Bradley should have played as hard as it is to play and be captain. Bryson Dechambeau should be a Ryder Cup captain.

    Reply
  11. @php4u

    From a leadership perspective, what you tolerate, you condone. If the PGA tolerates it, then it is condoned. Admonish the patrons that the tournament does not allow foul language and yelling in the backswing, not tolerated.

    Reply
  12. @jackcasey8067

    Thanks for not putting Bramble Chumblee on.

    Reply
  13. @MSDOGS1976

    Good grief….this has been suggested for years. Let’s move onto next topic Golf Channel.

    Reply
  14. @RUSHisRIGHT09

    What is he talking about with regards to Valhalla last year?

    And next time the Ryder cup is in the US they would be smart to play singles on Friday and then four ball in the next two mornings. They would win easily. They always crush Europe in singles because they are better individually but not as good as a duo because they only care about their own brand

    Reply
  15. @hanifibrahim460

    There should be consequences at the USPGA, for the tone it was promoted, the set up of the course, the lack of preparation and the way it was all amped up dyring the tournament. They are now trying to downplay how systemic this was flawed, how widespread the crowd issues were, and how much of an embarrassment this was for US Golf!

    Reply
  16. @skyemac8

    Bryson DaShambles ruined the vibe.

    Reply
  17. @sdsmt99

    Who cares, they got beat, maybe they should tell the ticket buyers they don't have to be massive douchebags.

    Reply
  18. @downtoearthlandscapeservic1619

    At around 1 minute..
    "If Shane Lowry misses that putt"
    Well, guess what…what if JT misses his putt? Duh it is golf ..
    You sound like NPR..

    Reply
  19. @JeremiahAlphonsus

    We need a detailed explanation of exactly why Keegan Bradley set up the course the way he did. Without this explanation, it must be regarded as one of the most boneheaded decisions in the history of professional sports.

    Reply
  20. @JeremiahAlphonsus

    The quality of an entity is determined by the quality of its people. The PGA is, therefore, run by low quality people.

    Reply
  21. @BlueGorilla111

    Well woken Rich Lerner, never seen him before but he intelligently dissected the differences between European team v US team and why Europe won.

    Reply
  22. @luckyluke5549

    The crowd showed the reason why the USA will always struggle winning as a team. They are horrible people with little humanity.

    Reply
  23. @lenong8108

    Americans are too focused on the storyline before playing: captain and matches. While Europeans are focused the what is required to win – and the story will write itself.

    Reply
  24. @larshedberg521

    Typical take on it….”if Shane would’nt have made his putt”….there is a lot of would have, could have, should have. To be serious there were many things that could have happened for the Europeans as well and they would have been in a bigger lead….the Americans played very well on Sunday no doubt about that, but the Europeans won and it was not down to a specific put late Friday……own it!

    Reply
  25. @brianmort

    Thanks to the great Tom Watson for holding the values of the game…lets lose the silly music, terrible starters, and ‘mashed potato’ brigade and get back to the respect and tradition the sport was laid down upon with our legends

    Reply
  26. @andrewconnell3653

    I stopped watching because of the moronic crowd behaviour. It is supposed to be a friendly rivalry and this is a poor reflection of the USA, a place I have visited and felt very welcome over the years. I feel it should be cancelled now unless the crowds can show some decorum.

    Reply
  27. @jamesrichardson3500

    If Shane Lowry doesnt make that putt……..I mean under pressure it was a class putt, but JT, Cam they both drained longer putts, everything went the US way all the close matches, it was a perfect storm never to be repeated. Only 1 match out of the 11 didnt make it up 17. It was a freak day, including Viktor not being able to play giving a woeful Harris English half. 15 13 was so flattering, it was a comfortable victory, face facts.

    Reply
  28. @SEHLENREISE

    being higher on average in wold ranking at strokesplay does not in any way mean you are better in matchplay. that is being forgotten also and one of the reasons europe is so dominant in the ryder cup. but great explanation

    Reply
  29. @elprez1

    The US organization gets ripped almost every two years. Is there anybody at the PGA of America who's competent?

    Reply
  30. @markanderson8006

    USA just don’t care about the Ryder Cup as much as Europe . Woods, Nicklaus are not that bothered. Tiger and Jack would not trade 1 of their majors for another Ryder Cup win. The Americans win the majority of the majors and Europe win the majority of the Ryder Cups. It’s just fact.

    Reply
  31. @getoutwhileyoucan7

    Geeezzzz… In sports , in case you haven't noticed. There are winners and losers. There are options on how to do that. In any sport. Great Comebacks, upsets and Ho Hum . Looks like this will be looked at ad nauseum for 2 years. Imagine that. It's what yall do. My take, The asinine thought that Europe wants it more. Ohio State beat Notre Dame last year. WHY? Because they want it more.? Keegan did just fine. His team that he put out there on Friday and Saturday got steamed rolled. We got beat. Tip your hat see ya in 2 years.

    Reply
  32. @Apressadinho

    In case you need to know how big the Ryder Cup is: Scottie Scheffler won 2 Majors on top of all his wins this year. But somehow its still Rorys year, with the Masters, the Players and the Ryder Cup.

    Reply
  33. @ClintTorres607

    Europeans are just better.
    Winners dig down deep and find a way to win.
    They wanted it more.

    Reply
  34. @JimGrant-h4o

    People keep talking about the award of a half as 'an act of sportsmanship'. I disagree.

    Sportsmanship is something that comes from doing something outside of and beyond the expected rules of the game.

    It wasn't an act of sportsmanship to withdraw before the match to secure a half point – all they were doing was adhering to the rules which in the circumstances were to Europe's advantage.

    For me the the act of sportsmanship would have been for Hovland to have hit his tee shot, allowed English to hit his and then immediately withdraw due to injury. Europe should have then conceded the full point to the USA irrespective of whether or not the rules say so or not.

    I suspect he would have been a shoe in for the Nicklaus-Jacklin award for sportsmanship if he had done that. If you can concede a putt then you should be able to concede a match.

    Imagine if that half point had ultimately been the deciding half point that secured the Ryder Cup. Who would have been happy with that?

    Reply
  35. @getoutwhileyoucan7

    Can we all now say perhaps Bethpage was not a good Ryder cup set up? On the crowd. I was not there so I'm going on hearsay… This is not the Eagles Giants football game in Philly (Not soccer football) Throwing beers is not allowed. Hurling F you should have you removed…YES, give me an Augusta Roar… But show respect….Be loud all you want but when they tee up Quiet as church mouse.

    Reply
  36. @getoutwhileyoucan7

    Sure, we can look at Europe and gain insight but in the end it's got to be pure American vibe. The opening ceremony was flat. The MC ;s were flat and not very good…The Clips of them were Flat…The Music…??? Flat… Like Rich said this is not a Rock Concert… Don't need a comedian on the first Tee…. We need putts made on the first day… AGAIN Keegan did just fine, I would give him another chance if he wants it but his nota motivational speaker…It was great Team that came up short only because they got rolled on Friday and Saturday. Slow your jets down Merica will be just fine… In 2029 It's in Hazeltine… That's Like Canada and we know they are polite.

    Reply
  37. @getoutwhileyoucan7

    If If's and Butt's were nut's and candy wouldn't this be a Merry Christmas.

    Reply
  38. @Coverly

    Had the exact same feeling during Luke's speech in Rome, I KNEW America had lost the cup right there.

    He was charming, calm, understated, respectful, professional and spoke with confidence. That's the confidence you get from having seriously prepared for something, not the chest thumping bravado the USA relies on. Look at Luke's approach and then look at the way his team has played in the last two events, especially guys like Fleetwood, Straka, Hovland, the Twins, Fitz & Åberg.

    Calm, understated, respectful, professional, and played with confidence. Two old sayings to round off the point…

    "You don't play golf to relax, you relax to play golf."
    "Fail to prepare, then prepare to fail."

    Reply
  39. @peterrichardmattesen2368

    “When he was 19 years old, he was a 5 handicapper, playing gaelic football”. I have for many years believed, the reason Team Europe are the better team, is exactly because we grow up from a young age playing team sports in clubs, where the social aspect is imprinted in us. Note, that every European has a favorite football team (soccer to you Americans) they support passionately.

    Reply
  40. @Kevin-lf4xx

    Let’s call a spade a spade , Bradley set the course up like a pitch and putt course . This is Bethpage Black after all.

    Reply
  41. @Butterbean1

    Really not that deep America, the excuses are phenomenal, make out the European team slept with each other. 😂 they just played better that all your American players played really good, stop over thinking. Only thing I saw was your fans just rubbed them up the wrong way. And europeans just had that more fight in them. Nearly worked on the last day tho cuz Rory rham and fleet wood looked drained.

    Reply
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